Another key element to my design process is to hold design workshops; these are run with either stakeholders and/or customers.

Throughout my time at RBI, I had the opportunity to plan and run several different workshops. These varied in terms of attendance numbers, the length of time, and the aim of workshops.

I facilitated a full day workshop in New Jersey, USA with the editorial team to understand requirements and ideate possible solutions for surfacing municipal content on the US site. Whilst I was in the US I also held a workshop to create customer experience maps. I later replicated this workshop with the UK equivalent teams.​

This workshop gave me the opportunity to understand a customers journey from their first experience with the site, through the sales cycle to site use. It was important to not only focus on the design of the site, but consider all touch points that a customer experiences with the business. Through practice, I have found that interactivity in a workshop is key to getting the most out of the time. It can be quite difficult to have all those involved interested in the sketching sections, so easy and fun sketching tasks to start off can be a good ice breaker.